The fever of mobile applications has invaded entrepreneurs. They realized that mobile technology can bring many benefits to every industry. As a result, the creation of an application is now considered to be an essential part of the growth strategy of any organization, be it a large company, an SME or an association. The conviction that one can not do without the mobile is so strong that one even sees some entrepreneurs “invent” needs to justify the creation of a mobile application …
Before embarking on the mobile market, you must know that creating a mobile application is expensive. It is a long process that sometimes requires several months of work. In addition, some application ideas are not good. So … are you sure you want to create a mobile app? Answer these 6 questions to check the relevance of your project. Do not cheat!
While e-merchants are now seeing a steady rise in mobile traffic, the share of orders placed on this channel remains well below the desktop. Brands face a real challenge in terms of increasing conversion rates and revenue per mobile visitor.
A large majority of retailers have not yet succeeded in providing a convincing online shopping experience on mobile and by the time the mobile exceeds the desktop on just about all metrics it is a huge shortfall to win for marks.
App design not only affects graphic design, but also the structure and organization of the content of the application. This is the reason why design can not stupidly follow trends. Indeed, the interaction logic that the application will have must obey invariable rules.