6 Strategies For Building a Successful Mobile App
The fever of mobile applications has invaded entrepreneurs. They realized that mobile technology can bring many benefits to every industry. As a result, the creation of an application is now considered to be an essential part of the growth strategy of any organization, be it a large company, an SME or an association. The conviction that one can not do without the mobile is so strong that one even sees some entrepreneurs “invent” needs to justify the creation of a mobile application …
Before embarking on the mobile market, you must know that creating a mobile application is expensive. It is a long process that sometimes requires several months of work. In addition, some application ideas are not good. So … are you sure you want to create a mobile app? Answer these 6 questions to check the relevance of your project. Do not cheat!
1. Why do you want to create an application?
Have you identified a real need for your business that encouraged you to create an application? Or maybe you’ve realized that an application you’re just looking for does not exist? This means that you have found a gap in the market, and your project is likely to be successful.
However, there is also another type of entrepreneurs: those who “just want to create an application” to take advantage of the boom in mobile technologies. They then try to invent a service or game that allows them to conquer the market. Such entrepreneurs often end up, though not always, disappointed. Let’s not forget that it’s always an identified need, a real need, tested and proven with numbers that is a good start for creating a mobile app. In this regard, you should also know that investors, if you intend to start them, will want to see your market research … and figures that prove the potential success of your digital project.
2. Do you have a sufficient budget to carry out your project?
Speaking of investors … Contrary to what one can imagine, they are cautious and do not invest on a whim even in very innovative projects. Often they want to see part of the project already realized before trusting the one who is looking for a boost to finance it. This is a way for them to ensure that the project proponent is serious, ready to commit 100% to his / her work and that his / her idea already attracts some interest in the market … This means that to launch the project creation of an application, it is necessary to have at least a part of the budget at its disposal.
You are going to ask me: but how much does the creation of an application exactly cost? It all depends on your project. A mobile application can cost 1,500, but also 150,000 euros. If you want to make a first estimate of the budget, you can use the online calculator How much does my app cost? Keep in mind, however, that this tool provides an overview of the cost of the entire application development process, from design through to publication on the blinds. To start the project, and impress investors, it is sometimes enough a simple prototype whose price will be lower. You can contact our team at any time for more information.
Another important point is that before you can make an estimate of the cost of your project, it is necessary to define its most important details, including the economic model, design, functionalities and targeted platforms. Providers must get a general idea of your needs before they can offer you an estimate.
3. What is your business plan?
Many entrepreneurs admit that they launched their business to … have fun. Can we really believe them? Entrepreneurship certainly has a small adventure side, but the money does not remain less important. Hence the need to define a good economic model. There are several types suitable for the mobile application market. It’s up to you to see which one best suits your idea:
Marketing application: This model is used by companies in order to improve their brand image. Downloading and using the application is free.
Customer service application: Companies use this type of application to boost their business. The application is offered as part of a more complete service in order to optimize its performance. Optional and free to users, it allows the company to be more efficient and therefore generate more revenue.
Application with advertising: The application is free, and the return on investment is made thanks to the sale of advertising space to advertisers. This model remains to date the most widely used choice in the market.
Affiliation: This is another business model that makes your app more profitable with advertising. Ad banners are built into the application to redirect users to advertisers’ sites. Each time they buy a product, you will receive a commission.
In-App Purchases (app purchases): Downloading and using the app is free. The user can nevertheless purchase additional features, digital content and virtual goods or disable advertising. It is the most widespread model in mobile game development.
Gathering information: The application collects data about its users. They receive free rewards to give the information. The data can then be sold to companies conducting studies.
M-commerce: These are free applications to carry out commercial transactions on the Internet.
Audience: Access to this type of application is given to all users. Its goal is to build a large user base that can be used for other purposes. Facebook would be a good example of this business model.
Subscription: The cost of downloading the application is calculated on the basis of the expected usage time.
Low cost: The application can be downloaded at a small price, usually € 0.99, to attract a large number of users.
High Price: This type of business model is high risk. It is recommended to use it only when you have already acquired an audience through other services. Your customers, already knowing your business, will then be more inclined to spend for your mobile app.
4. How is your application different from others?
1.4 million apps on Google Play and 1.2 million on the App Store … It’s not easy to differentiate in this vast and dense market. To succeed, some invest in new technologies. But sometimes it is enough to propose an improvement of the service already offered by a competitor. Attention, we do not talk about plagiarism, but about innovation.
5. What do you mean by “success”?
Or otherwise, what is the goal you want to achieve through your application? In the first point of this article, we talked about the need to identify a need in the market. Now it’s time to ask yourself how you will track and measure your success. There are multiple variables to consider: the number of users, revenue generated, conversion rate, media visibility … It is important to define these goals, as it will depend on the marketing strategy of your application.
6. Do you have a good team to create your application?
Ideas, even the most innovative ones, serve no purpose without capable people and motivated to give life to your project. Now that you have thought about all the most important aspects of creating an application, this is a crucial moment for your business success: the search for a mobile application developer whose expertise, experience and the personality meet your expectations. Do not hesitate to consult our article to learn how to select a good developer.