Posts in Category: Economy

The Rise of M-Commerce: Mobile Shopping

While e-merchants are now seeing a steady rise in mobile traffic, the share of orders placed on this channel remains well below the desktop. Brands face a real challenge in terms of increasing conversion rates and revenue per mobile visitor.

What Is M-commerce and What Is Its Future?

A large majority of retailers have not yet succeeded in providing a convincing online shopping experience on mobile and by the time the mobile exceeds the desktop on just about all metrics it is a huge shortfall to win for marks.