Media roundup

Sydney Morning Herald:

Simon Talbot from Kraft Foods said: “The name Vegemite iSnack2.0 was chosen based on its personal call to action, relevance to snacking and clear identification of a new and different Vegemite to the original. We believe these three components completely encapsulate the new brand.”

It’s pretty clear that Simon’s arse completely encapsulates his head.

The Sunday Telegraph:

Fox Stapleton proves that the new spread is still tasty, no matter what it is called.

Also that poor name choices aren’t confined to snack foods.