While e-merchants are now seeing a steady rise in mobile traffic, the share of orders placed on this channel remains well below the desktop. Brands face a real challenge in terms of increasing conversion rates and revenue per mobile visitor.
A large majority of retailers have not yet succeeded in providing a convincing online shopping experience on mobile and by the time the mobile exceeds the desktop on just about all metrics it is a huge shortfall to win for marks.
App design not only affects graphic design, but also the structure and organization of the content of the application. This is the reason why design can not stupidly follow trends. Indeed, the interaction logic that the application will have must obey invariable rules.